2026: the most important year in our world’s lifetime

societyai

every year someone says "this is the most important year ever." it's usually recency bias. the thing right in front of you always feels bigger than it is.

but some years are different. some years the cement dries. the trajectory locks in. the defaults shift under your feet and you don't even notice until it's too late.

i think 2026 is one of those years.


here's the thing though: the shift won't be loud.

2023 to 2025 were the years of "wow, look at this AI." demos everywhere. twitter threads. everyone building agents and wrappers and frameworks. it was exciting. it was noisy.

2026 is different. this is the year we stop saying "AI" and just start calling it "how things work."

think about electricity. electricity didn't change the world when people marveled at light bulbs. it changed the world when people stopped thinking about electricity at all. it just became... the infrastructure. invisible. assumed.

that's what's happening right now with AI. the chatbots and agents are the spectacle. the real shift is happening underneath, in the plumbing.


i've been noticing it in my own work. the way code gets written now. the way decisions route through systems. the way products adapt before you even ask them to. AI is embedding itself into everything, quietly.

by the end of 2026, most people using AI daily won't know [or internalize] they're using AI.

that's not a failure of adoption. that's integration.

and integration is way more consequential than any model release or benchmark improvement. because once something becomes invisible infrastructure, it stops being optional. it becomes the water you swim in.


so what happens when generation becomes free? when everyone has access to the same tools? when everyone can produce at scale?

differentiation moves up the stack.

the scarce things in 2026 aren't the things we've been optimizing for. the scarce things are:

judgment: knowing what not to do. what not to build. what to ignore.

clarity: asking the right question before building anything. most people skip this step. they generate first, think later. that's backwards.

taste: recognizing quality before metrics exist. before anyone tells you it's good. this is the hardest one to develop and the hardest to fake.

context: holding the whole system in your head when the AI only sees fragments. humans are still better at this. for now.

the irony is that these have always been the valuable skills. we just got distracted by the flashy stuff.


the failure mode of 2026 isn't "can't build."

the failure mode is building the wrong thing, perfectly, at scale.

agents optimize locally. humans fail globally. organizations confuse output volume with progress. everyone's shipping faster but nobody's asking if and what we should ship at all.

i keep thinking about this line: 2026 won't punish incompetence. it will punish vague thinking.

if you don't know what you actually want, you'll get a lot of stuff you didn't ask for. really fast. really efficiently.


there's a valid prediction floating around that companies will spin out hundreds of agents per employee in 2026. most will sit idle. like unused software licenses. impressive but invisible.

i call this the lonely agent problem.

everyone's racing to build more agents. more automation. more bots doing more things. but quantity isn't the game anymore. the winners will be the ones who build fewer, more deliberate agents. the ones who resist the urge to automate everything just because they can.


i see two groups emerging.

the first group treats AI as a faster typewriter. more output, same thinking. they generate endless content, endless code, endless noise. they optimize for volume because that's what's measurable.

the second group treats AI as infrastructure, like the OS or the cloud. a layer they build on, not with. they're not impressed by what AI can generate. they're focused on what they should build with it.

the gap between these groups is going to compound from here. it's already starting.

if you're not clear on your philosophy by end of 2026, you'll be too far behind by 2027.


2026 is also the "show me the money" year.

the proof-of-concept theater is ending. boards are asking hard questions. investors want ROI, not demos. the companies that spent 2024 and 2025 vibing with AI experiments now have to ship.

this is what i mean by the cement drying. the experimentation phase is coming to a close.

although the landscape is still changing so quickly and with velocity, the choices made this year like what to build, how to integrate, what philosophy to adopt are going to be hard to reverse.


what do the winners do differently?

from what i've seen: they spend more time deciding than executing. they force constraints early instead of keeping options open forever. they ask dumb questions out loud, the ones everyone's thinking but nobody wants to voice.

they treat AI as an amplifier, not a decider. they design systems assuming the tools will change every six months. because they will.

the winners aren't the most technical. they're the most deliberate.


here's the thing about 2026 that makes it feel different from previous "important years": individual leverage is unprecedented right now.

a single person with taste, clarity, and the right tools can do what used to require teams. the barriers are lower than ever. the ceiling is higher than ever.

but the cost of inaction is also higher than ever. because everyone else is moving. the floor is rising. standing still means falling behind in relative terms even if nothing changes for you absolutely.

the question isn't "should i use AI." everyone will use AI whether they know it or not. the question is: do you understand what layer you're operating at?

are you generating, or are you directing? are you building outputs, or are you building systems? are you swimming in the current, or are you noticing that the water level is rising?


there's another thing i've been thinking about a lot recently alongside all of this though.

when AI handles customer service, the employee who used to get meaning from helping someone loses that feeling. when AI writes the first draft, the writer loses the struggle that made the craft feel earned. when systems self-correct, the engineer loses the satisfaction of debugging.

the work still gets done. but the meaning gets hollowed out.

2026 might be the first year we really start to feel this at scale. not because jobs disappear, they won't, not yet, but because the familiar parts get automated first. the parts that made you feel useful. the parts that connected you to other humans.

i don't know what to do with this thought yet though. still just a sliver in my mind but maybe it's just something to stay aware of. maybe it's a reason to be more intentional about what we automate and what we protect, just like in the past.


nonetheless, 2026 might just be the year the breakthrough becomes background. it's the year excuses stop working.

the most important year isn't always the loudest one. sometimes it's the one where the defaults shift under your feet and you only realize it looking back. just look at the past 3 years.

intelligence is cheap now. coherence is the new scarcity.